Social Media B2B. Blog, LinkedIn, Twitter, Facebook, E-mail & co. per il marketing 2.0.pdf

Social Media B2B. Blog, LinkedIn, Twitter, Facebook, E-mail & co. per il marketing 2.0

Kipp Bodnar, Jeffrey L. Cohen

Grazie ai social media, non è mai stato così facile scoprire opportunità di business, avviare conversazioni, scoprire informazioni da fonti affidabili e dare forma a nuovi rapporti commerciali. Bodnar e Cohen, business blogger e opinion leader nel marketing online, rivelano come generare relazioni B2B utilizzando i social media. Il ritorno economico (ROI) sarà la metrica fondamentale e unica per capire la bontà dei loro consigli e il valore di questo libro. Costruite una strategia per generare contatti qualificati con i social media, seguendo un semplice metodo in cinque fasi. Create contenuti per tutti i partecipanti al processo di generazione di contatti B2B tramite i social media: dagli eBook di successo ai tweet che producono traffico. Ampliate la sfera della comunicazione, collegando i metodi offline di acquisizione di contatti, per esempio le fiere, agli strumenti offerti dalla Rete. Superate gli ostacoli che impediscono di realizzare le strategie B2B sui social media. Tramite esempi, casi reali e metodologie collaudate, Social Media B2B fornisce le nozioni e gli strumenti che servono per consolidare le relazioni con i clienti, aumentare il numero di contatti qualificati e scoprire nuovi modi di lavorare nel campo del marketing 2.0.

Social media has moved robustly beyond the consumer marketplace into the business-to-business realm. Consumer brands still invest far more in communicating with their customer base via Facebook, LinkedIn, Twitter, Tumblr, Instagram and their own websites and blogs.

5.96 MB Dimensione del file
8820352230 ISBN
Social Media B2B. Blog, LinkedIn, Twitter, Facebook, E-mail & co. per il marketing 2.0.pdf

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